Charm And Chain

Open your mind to the beauty and enjoy it with all your senses

Welcome to the jewelry world and discover the secrets of decorative items you always dreamed about. New collections, classy look, funky designs and a lot of more… Join us in incredible journey through eternal topics about jewelry and inspire to find out the best version of yourself!

Jewelry Is an Outlet for Expression.


Inspire with glamour of old Hollywood or shine while you rule your own personal kingdom…

Precious Stones

Energy you can carry with you everywhere you go; just pick your current mood: passion, or peace, or success, or mistery…

Designer Jewelry

Unlimited creativity where you can explore and experiment endlessly, play with styles and expressions…


Near your heart, they bring your inner beauty outside, showing the world who you really are…


Your lucky charm you feel secure with; your special pearl that intrigues; the balance of your body and mind right there on your wrists…


Eternity, magic of might, ring’s a crown you wear on your finger. Seal your personality with the perfect one…


A timeless piece of jewelry; a final touch of the individual appereance; a sparcle of charm for a breathtaking look…

Charm And Chain

We are here to help you choose and maintain your jewelry so that you can fully express your unique self…

female hands with rings

The Art of Jewelry

Both arts and jewelry are old as the mankind. Travelling trough time, wonderful masterpieces are telling the stories that no words or pictures could describe. It is the state of mind almost spiritual, wearing a jewelry.

The eternal occupation of the world, to make one’s appereance sophisticated, mistique and unique, nowdays is a personal need. No doubt that just a small piece has the power to make you feel superior and strong. Inspiration is in us and everwhere around us, we just need to open our eyes and souls to the beauty, enhance it, and live it.

The joy of life is calling and there’s no reason not to embrace it.

All That Precious Metals and Stones

There are so many reasons to wear just that particular one piece you saw once and fell in love with forever! And as the days go buy, new options are revealing. You’re getting to know that you can be everything you can imagine: just choose your role and play it, for fun or for curiosity. Anyway, you’re staying faithful to yourself and your little golden earring is saving your secret, as the best friend.

Expressing yourself has never been more natural, as colors and materials together are so eloquent.

Discovering the whole world of noble gems is much more than just a hobby. It’s the life style and opportunity to experience the level up, no metter how low or high you are at the moment.

man with jewelry

Read Our Latest Posts

a woman wearing a long earring

How To Make Threader Earrings | Supplies Needed and Steps to Follow!

You want to make threader earrings, but you don't know how. You've searched the internet for tutorials, but they are ...
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Chandelier earring in a person's ear

How To Make Chandelier Earrings | 7 Simple Steps and Advice on Tools and Materials

Are you looking for a remarkable and trendy way to accessorize your outfit? A chandelier earring is a perfect solution! ...
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closeup of a person's ear with hoop earrings

How To Open Hinged Hoop Earrings | We Explained Several Ways!

Are you having trouble getting your hinged hoop earrings open? Don't worry; you're not alone. Those pesky little things can ...
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Green leverback earring on a girl

What Are Leverback Earrings? | A Great Way to Personalize Your Look!

You may have seen these elegant earrings before, but what are leverback earrings? Leverback earrings got their name because of ...
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Girl with dark hair wearing silver threader earrings

How To Wear Threader Earrings? | Awesome Tips to Add Some Pizzazz to Your Look!

Threader earrings are a great way to add a touch of glamor to your personality. If you are also like ...
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a pair of gold hoop earrings on the white background

How to Clean Gold Earrings | Get Rid of Oil, Dirt and Residues From Cosmetics

Gold is a precious metal that's been in use for thousands of years. It’s durable and resists tarnishing, but gold ...
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a pair of huggie earrings in the white box

How To Put On Huggie Earrings? | 4 Simple Steps and Useful Tips!

If you're new to wearing huggie earrings, you might experience some frustration when trying to put them on. This is ...
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portrait of a man with earrings and sunglasses

Why Do Men Wear Earrings? | Various Reasons Explained In Detail!

From ancient Egypt to the present day, men have been wearing earrings for various reasons. Some men wear them for ...
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Gemstones and the wooden box

How To Make Stud Earrings? | Useful Tips for Creating Personalized Jewelry

Making stud earrings is a great craft for both beginners and experts, and requires only a few basic supplies. Studs ...
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Our Most Popular Pages

female ear with earrings

7 Best Cartilage Hoop Earrings 2022 Reviews | To Make You Stand Out

Inspired by spotting several celebrities wearing a pair of cartilage earrings, more and more people are looking to try out ...
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Man proposing girlfriend with diamond ring

7 Best Flush Setting Engagement Ring of 2022 Reviews | Top Tier Choices

If you are looking for a simple yet stylish diamond engagement ring, then a flush setting may be what you ...
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Helix earring

7 Best Helix Earrings of 2022 Reviews | Lightweight Feel With Stylish Look

Do you like earrings but don't want something that's going to weigh your ears down? If so, then helix earrings ...
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a woman wearing various bangles on her hands

7 Best Bangles of 2022 Reviews | Amazing Models for All Tastes and Occasions

Different bangles come and go out of fashion, but the most popular ones stay a little longer. While some people ...
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a woman wearing gold bracelets

7 Best Friendship Bracelets for Adults in 2022 Reviews | To Show Who You Really Care About

Surprising an adult friend isn't as hard as you think and can impress them with a variety of things. Although ...
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hands of the friends on a bicycleb

7 Best Friend Bracelet for 3 2022 Reviews | To Show How Much You Appreciate and Cherish Your Closest Friends

Bracelets are fantastic pieces of jewelry for both men and women. They are extremely graceful and presentable, and they capture ...
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Stud diamond earring

9 Best Diamond Earring 2022 Reviews | A Full Guide to Cut, Carats & Setting

There are many different types of diamond earrings, but which one is the best? Some people might say that the ...
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a woman wearing earrings

7 Best Cartilage Earrings Reviews in 2022 | Beautiful Gold, Silver and Platinum Pieces

Cartilage Earrings are earrings that are pierced through the cartilage in your ear. There are various cartilage piercings, including rook, ...
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a young girl wearing hoop earrings

7 Best Earrings for Sensitive Ears Reviews 2022 | Hypoallergenic Pieces of Jewelry

Are you one of those people who can't wear earrings because you have a metal allergy? Or maybe you just ...
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Transformation, punch, individuality: One or all of the above are why you should wear jewelry.” – Iris Apfel