Charm And Chain

Open your mind to the beauty and enjoy it with all your senses

Welcome to the jewelry world and discover the secrets of decorative items you always dreamed about. New collections, classy look, funky designs and a lot of more… Join us in incredible journey through eternal topics about jewelry and inspire to find out the best version of yourself!

Jewelry Is an Outlet for Expression.


Inspire with the glamour of old Hollywood or shine while you rule your own personal kingdom…

Precious Stones

The energy you can carry with you everywhere you go; just pick your current mood: passion, or peace, or success, or mistery…

Designer Jewelry

Unlimited creativity where you can explore and experiment endlessly, and play with styles and expressions…


Near your heart, they bring your inner beauty outside, showing the world who you really are…


The lucky charm you feel secure with; your special pearl that intrigues; the balance of your body and mind right there on your wrists…


Eternity, the magic of might, the ring as the crown you wear on your finger. Seal your personality with the perfect one…


A timeless piece of jewelry; a final touch of the individual appearance; a sparkle of charm for a breathtaking look…

Charm And Chain

We are here to help you choose and maintain your jewelry so that you can fully express your unique self…

female hands with rings

The Art of Jewelry

Both arts and jewelry are old as the mankind. Travelling trough time, wonderful masterpieces are telling the stories that no words or pictures could describe. It is the state of mind almost spiritual, wearing a jewelry.

The eternal occupation of the world, to make one’s appereance sophisticated, mistique and unique, nowdays is a personal need. No doubt that just a small piece has the power to make you feel superior and strong. Inspiration is in us and everwhere around us, we just need to open our eyes and souls to the beauty, enhance it, and live it.

The joy of life is calling and there’s no reason not to embrace it.

All That Precious Metals and Stones

There are so many reasons to wear just that particular one piece you saw once and fell in love with forever! And as the days go buy, new options are revealing. You’re getting to know that you can be everything you can imagine: just choose your role and play it, for fun or for curiosity. Anyway, you’re staying faithful to yourself and your little golden earring is saving your secret, as the best friend.

Expressing yourself has never been more natural, as colors and materials together are so eloquent.

Discovering the whole world of noble gems is much more than just a hobby. It’s the life style and opportunity to experience the level up, no metter how low or high you are at the moment.

man with jewelry

Read Our Latest Posts

Whiteflash logo, rings and earrings

Whiteflash Review | A Huge Selection of Beautifully Cut Diamonds!

As a lover of all things shiny and sparkling, I was instantly drawn to Whiteflash. After learning about the impeccable ...
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Brilliant Earth model, jewelry and logo

Brilliant Earth Review | Why Do They Stand Out in Diamond Industry?

My Brilliant Earth review starts with a very personal story. I remember when I was shopping for a diamond ring, ...
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jewelry by KAY

Kay Jewelers Review | Excellent Quality and Stunning Beauty

I have had the pleasure of wearing exquisite jewelry from Kay Jewelers for many years - from the necklace my ...
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Zales logo

Zales Review | A Reliable Jeweler With Superior Customer Service

As a jewelry lover and enthusiast, I often find myself browsing the fantastic selection of pieces from Zales Jewelry. Whether ...
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Jared models and logo

Jared Jewelry Review | Wedding and Engagement Rings and Jewelry

As an avid jewelry collector, I've had the privilege of trying out many different brands and styles of jewelry. The ...
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Blue Nile models and logo

Blue Nile Review | My Honest Take on This Popular Jewelry Store

I've always been a massive fan of gems and jewelry. When I discovered Blue Nile, I couldn't help but be ...
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James Allen models and logo

James Allen Review | Our Absolute Favorite Diamonds and Fine Jewelry Store

As an avid jewelry lover, I'm always looking for pieces that sparkle with one-of-a-kind elegance and distinct flair. When it ...
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a woman with a mirror and a pair of studs

How to Take off Butterfly Back Earrings | Quick & Easy Way Plus Bonus Tips

Butterfly back earrings are a great choice for women and men who want to wear earrings that are comfortable, stylish, ...
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pierced ears

How To Remove A Tragus Piercing | A Full Guide in 5 Simple Steps!

Tragus piercings have been around for centuries, but they're becoming increasingly common nowadays with both men and women If you're ...
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Our Most Popular Pages

female ear with earrings

7 Best Cartilage Hoop Earrings 2023 Reviews | To Make You Stand Out

Inspired by spotting several celebrities wearing a pair of cartilage earrings, more and more people are looking to try out ...
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Man proposing girlfriend with diamond ring

7 Best Flush Setting Engagement Ring of 2023 Reviews | Top Tier Choices

If you are looking for a simple yet stylish diamond engagement ring, then a flush setting may be what you ...
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Helix earring

7 Best Helix Earrings of 2023 Reviews | Lightweight Feel With Stylish Look

Do you like earrings but don't want something that's going to weigh your ears down? If so, then helix earrings ...
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a woman wearing various bangles on her hands

7 Best Bangles of 2023 Reviews | Amazing Models for All Tastes and Occasions

Different bangles come and go out of fashion, but the most popular ones stay a little longer. While some people ...
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a woman wearing gold bracelets

7 Best Friendship Bracelets for Adults in 2023 Reviews | To Show Who You Really Care About

Surprising an adult friend isn't as hard as you think and can impress them with a variety of things. Although ...
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hands of the friends on a bicycleb

7 Best Friend Bracelet for 3 2023 Reviews | To Show How Much You Appreciate and Cherish Your Closest Friends

Bracelets are fantastic pieces of jewelry for both men and women. They are extremely graceful and presentable, and they capture ...
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Stud diamond earring

9 Best Diamond Earring 2023 Reviews | A Full Guide to Cut, Carats & Setting

There are many different types of diamond earrings, but which one is the best? Some people might say that the ...
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a woman wearing earrings

7 Best Cartilage Earrings Reviews in 2023 | Beautiful Gold, Silver and Platinum Pieces

Cartilage Earrings are earrings that are pierced through the cartilage in your ear. There are various cartilage piercings, including rook, ...
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a young girl wearing hoop earrings

7 Best Earrings for Sensitive Ears Reviews 2023 | Hypoallergenic Pieces of Jewelry

Are you one of those people who can't wear earrings because you have a metal allergy? Or maybe you just ...
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Transformation, punch, individuality: One or all of the above are why you should wear jewelry.” – Iris Apfel