Charm And Chain

Open your mind to the beauty and enjoy it with all your senses

Welcome to the jewelry world and discover the secrets of decorative items you always dreamed about. New collections, classy look, funky designs and a lot of more… Join us in incredible journey through eternal topics about jewelry and inspire to find out the best version of yourself!

Jewelry Is an Outlet for Expression.


Inspire with the glamour of old Hollywood or shine while you rule your own personal kingdom…

Precious Stones

The energy you can carry with you everywhere you go; just pick your current mood: passion, or peace, or success, or mistery…

Designer Jewelry

Unlimited creativity where you can explore and experiment endlessly, and play with styles and expressions…


Near your heart, they bring your inner beauty outside, showing the world who you really are…


The lucky charm you feel secure with; your special pearl that intrigues; the balance of your body and mind right there on your wrists…


Eternity, the magic of might, the ring as the crown you wear on your finger. Seal your personality with the perfect one…


A timeless piece of jewelry; a final touch of the individual appearance; a sparkle of charm for a breathtaking look…

Charm And Chain

We are here to help you choose and maintain your jewelry so that you can fully express your unique self…

All That Precious Metals and Stones

There are so many reasons to wear just that particular one piece you saw once and fell in love with forever! And as the days go by, new options are revealed. You’re getting to know that you can be everything you can imagine: just choose your role and play it, for fun or for curiosity. Anyway, you’re staying faithful to yourself and your little golden earring is saving your secret, as the best friend.

Expressing yourself has never been more natural, as colors and materials together are so eloquent.

Discovering the whole world of noble gems is much more than just a hobby. It’s the lifestyle and opportunity to experience the level up, no matter how low or high you are at the moment.

man with jewelry

Our Most Popular Pages

A girl holding a big teardrop diamond

What Is The Biggest Diamond Ring? | Here Are the Most Expensive Precious Pieces!

Diamonds have long been a symbol of love, romance, and commitment. They are the ultimate gemstone to go all out ...
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a pair of diamond stud earrings on the pink surface

5 Best Places to Buy Diamond Studs & Earrings in 2023 Reviewed | Top Gemstones Shops

Are you looking for the ideal set of diamond studs and diamond earrings to buy online? With jewelry, diamonds are ...
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Diamond studs on a man

5 Best Diamond Studs for Men 2023 Reviews| Various Settings, Shapes & Colors

Earrings aren't just for women, right?! Do you want to know how to pick earrings for men? Well, if you ...
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Our Featured Posts

portrait of a man with earrings and sunglasses

Why Do Men Wear Earrings? | Various Reasons Explained In Detail!

From ancient Egypt to the present day, men have been wearing earrings for various reasons. Some men wear them for ...
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a girl with a stud in her nose

How To Take Out Nose Stud With Flat Back | All the Tips You Need to Do it Safely

Nose studs are great for wearing in your nose. You can use them to add a little bling and make ...
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pierced ears

How To Remove A Tragus Piercing | A Full Guide in 5 Simple Steps!

Tragus piercings have been around for centuries, but they're becoming increasingly common nowadays with both men and women If you're ...
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Our Latest Posts

A person putting a ring on a woman's finger

How To Make Your Ring Smaller | DIY Method & Tips’n’tricks That Work!

As a lover of all things sparkly and shiny, I know the struggle of finding the perfect ring, only to ...
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A man showing the wedding band on his finger

Best Material For Men’s Wedding Band | Gold, Platinum, Cobalt, Silver?

When it comes to wedding bands, men and their preferences can vary greatly. For some, a simple watch is enough, ...
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A woman choosing a ring in the store

Should I Buy My Own Engagement Ring? | Take Control Over the Design and Style!

Picture this: You're in a jewelry store, staring at a sparkling diamond ring that catches your eye. You start to ...
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female hands with rings

The Art of Jewelry

Both arts and jewelry are old as mankind. Traveling through time, wonderful masterpieces are telling stories that no words or pictures could describe. It is the state of mind almost spiritual, wearing jewelry.

The eternal occupation of the world, to make one’s appearance sophisticated, mystique, and unique, nowadays is a personal need. No doubt that just a small piece of jewelry has the power to make you feel superior and strong. Inspiration is in us and everywhere around us, we just need to open our eyes and souls to the beauty, enhance it, and live it.

The joy of life is calling and there’s no reason not to embrace it.

Transformation, punch, individuality: One or all of the above are why you should wear jewelry.” – Iris Apfel