Charm And Chain

Open your mind to the beauty and enjoy it with all your senses

Welcome to the jewelry world and discover the secrets of decorative items you always dreamed about. New collections, classy look, funky designs and a lot of more… Join us in incredible journey through eternal topics about jewelry and inspire to find out the best version of yourself!

Jewelry Is an Outlet for Expression.


Inspire with glamour of old Hollywood or shine while you rule your own personal kingdom…

Precious Stones

Energy you can carry with you everywhere you go; just pick your current mood: passion, or peace, or success, or mistery…

Designer Jewelry

Unlimited creativity where you can explore and experiment endlessly, play with styles and expressions…


Near your heart, they bring your inner beauty outside, showing the world who you really are…


Your lucky charm you feel secure with; your special pearl that intrigues; the balance of your body and mind right there on your wrists…


Eternity, magic of might, ring’s a crown you wear on your finger. Seal your personality with the perfect one…


A timeless piece of jewelry; a final touch of the individual appereance; a sparcle of charm for a breathtaking look…

Charm And Chain

We are here to help you choose and maintain your jewelry so that you can fully express your unique self…

female hands with rings

The Art of Jewelry

Both arts and jewelry are old as the mankind. Travelling trough time, wonderful masterpieces are telling the stories that no words or pictures could describe. It is the state of mind almost spiritual, wearing a jewelry.

The eternal occupation of the world, to make one’s appereance sophisticated, mistique and unique, nowdays is a personal need. No doubt that just a small piece has the power to make you feel superior and strong. Inspiration is in us and everwhere around us, we just need to open our eyes and souls to the beauty, enhance it, and live it.

The joy of life is calling and there’s no reason not to embrace it.

All That Precious Metals and Stones

There are so many reasons to wear just that particular one piece you saw once and fell in love with forever! And as the days go buy, new options are revealing. You’re getting to know that you can be everything you can imagine: just choose your role and play it, for fun or for curiosity. Anyway, you’re staying faithful to yourself and your little golden earring is saving your secret, as the best friend.

Expressing yourself has never been more natural, as colors and materials together are so eloquent.

Discovering the whole world of noble gems is much more than just a hobby. It’s the life style and opportunity to experience the level up, no metter how low or high you are at the moment.

man with jewelry

Read Our Latest Posts

a pair of post earrings with pearls

What Is A Post Earring? | Our Detailed Guide to Various Types

Are you wondering what is a post earring? A post earring is a type of pierced jewelry that consists of ...
Read More
necklase, rings and bracelets

How to Clean Diamond Jewelry | To Preserve Luster & Brilliance!

If you're like most people, you want to keep your diamond jewelry in as good condition as possible. But if ...
Read More
a woman pointing her ear with finger

How Long Does It Take for Earring Holes to Close? | We Addressed Your Concern and Added Valuable Tips!

The body piercing trend is a beauty accessory that cuts across all genders and ages. According to professional piercers, the ...
Read More
closeup of woman's ear with a hoop earring

Why Do My Earrings Smell? | The Reasons & How to Get Rid of the Funky Odor

Owning a nice pair of earrings can be exciting, but it can also have side effects like an unpleasant smell ...
Read More
a box with earrings

How to Store Earrings | To Keep Your Precious Jewelry in Mint Condition

If you're like me, you probably have several different pairs of earrings that you wear on a regular basis. But ...
Read More
Four pairing of earrings on a grey table

How to Disinfect Earrings | Recommended and Proven Methods That Work!

Earrings are a great way to complement an outfit with a dash of flare and glitz. Nonetheless, you need to ...
Read More
a woman with pieced ear

How to Clean Ear Piercing | Aftercare and Routines to Prevent Infection

Ear piercing is a popular form of body modification. While it can be a beautiful addition to your look, it's ...
Read More
Woman ear with 3 stud earrings

How To Take Off Earrings | Our Guide in Simple Steps for Normal and Sensitive Ears

Ear piercings are a popular trend, regardless of age or gender. We almost have someone with pierced ears in every ...
Read More
Woman putting on earrings

How to Put on Earrings | Our Full Guide With Tips & Tricks to Make it Easy!

Earrings are an attractive way to add a finishing touch to any outfit. Pierced ears provide more accessorizing options. However, ...
Read More

Our Most Popular Pages

female ear with earrings

7 Best Cartilage Hoop Earrings 2022 Reviews | To Make You Stand Out

Inspired by spotting several celebrities wearing a pair of cartilage earrings, more and more people are looking to try out ...
Read More
Man proposing girlfriend with diamond ring

7 Best Flush Setting Engagement Ring of 2022 Reviews | Top Tier Choices

If you are looking for a simple yet stylish diamond engagement ring, then a flush setting may be what you ...
Read More
Helix earring

7 Best Helix Earrings of 2022 Reviews | Lightweight Feel With Stylish Look

Do you like earrings but don't want something that's going to weigh your ears down? If so, then helix earrings ...
Read More
a woman wearing various bangles on her hands

7 Best Bangles of 2022 Reviews | Amazing Models for All Tastes and Occasions

Different bangles come and go out of fashion, but the most popular ones stay a little longer. While some people ...
Read More
a woman wearing gold bracelets

7 Best Friendship Bracelets for Adults in 2022 Reviews | To Show Who You Really Care About

Surprising an adult friend isn't as hard as you think and can impress them with a variety of things. Although ...
Read More
hands of the friends on a bicycleb

7 Best Friend Bracelet for 3 2022 Reviews | To Show How Much You Appreciate and Cherish Your Closest Friends

Bracelets are fantastic pieces of jewelry for both men and women. They are extremely graceful and presentable, and they capture ...
Read More
Stud diamond earring

9 Best Diamond Earring 2022 Reviews | A Full Guide to Cut, Carats & Setting

There are many different types of diamond earrings, but which one is the best? Some people might say that the ...
Read More
a woman wearing earrings

7 Best Cartilage Earrings Reviews in 2022 | Beautiful Gold, Silver and Platinum Pieces

Cartilage Earrings are earrings that are pierced through the cartilage in your ear. There are various cartilage piercings, including rook, ...
Read More
a young girl wearing hoop earrings

7 Best Earrings for Sensitive Ears Reviews 2022 | Hypoallergenic Pieces of Jewelry

Are you one of those people who can't wear earrings because you have a metal allergy? Or maybe you just ...
Read More

Transformation, punch, individuality: One or all of the above are why you should wear jewelry.” – Iris Apfel