Charm And Chain

Open your mind to the beauty and enjoy it with all your senses

Welcome to the jewelry world and discover the secrets of decorative items you always dreamed about. New collections, classy look, funky designs and a lot of more… Join us in incredible journey through eternal topics about jewelry and inspire to find out the best version of yourself!

Jewelry Is an Outlet for Expression.


Inspire with the glamour of old Hollywood or shine while you rule your own personal kingdom…

Precious Stones

The energy you can carry with you everywhere you go; just pick your current mood: passion, or peace, or success, or mistery…

Designer Jewelry

Unlimited creativity where you can explore and experiment endlessly, and play with styles and expressions…


Near your heart, they bring your inner beauty outside, showing the world who you really are…


The lucky charm you feel secure with; your special pearl that intrigues; the balance of your body and mind right there on your wrists…


Eternity, the magic of might, the ring as the crown you wear on your finger. Seal your personality with the perfect one…


A timeless piece of jewelry; a final touch of the individual appearance; a sparkle of charm for a breathtaking look…

Charm And Chain

We are here to help you choose and maintain your jewelry so that you can fully express your unique self…

All That Precious Metals and Stones

There are so many reasons to wear just that particular one piece you saw once and fell in love with forever! And as the days go by, new options are revealed. You’re getting to know that you can be everything you can imagine: just choose your role and play it, for fun or for curiosity. Anyway, you’re staying faithful to yourself and your little golden earring is saving your secret, as the best friend.

Expressing yourself has never been more natural, as colors and materials together are so eloquent.

Discovering the whole world of noble gems is much more than just a hobby. It’s the lifestyle and opportunity to experience the level up, no matter how low or high you are at the moment.

man with jewelry

Our Most Popular Pages

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What Is The Biggest Diamond Ring? | Here Are the Most Expensive Precious Pieces!

Diamonds have long been a symbol of love, romance, and commitment. They are the ultimate gemstone to go all out ...
a pair of diamond stud earrings on the pink surface

5 Best Places to Buy Diamond Studs & Earrings 2023

Are you looking for the perfect set of diamond studs and diamond earrings to buy online, but don't know where ...
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5 Best Diamond Studs for Men 2023 Reviews| Various Settings, Shapes & Colors

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Our Featured Posts

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Why Do Men Wear Earrings? | Various Reasons Explained In Detail!

From ancient Egypt to the present day, men have been wearing earrings for various reasons. Some men wear them for ...
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How To Take Out Nose Stud With Flat Back | All the Tips You Need to Do it Safely

Nose studs are great for wearing in your nose. You can use them to add a little bling and make ...
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How To Remove A Tragus Piercing | A Full Guide in 5 Simple Steps!

Tragus piercings have been around for centuries, but they're becoming increasingly common nowadays with both men and women If you're ...

Our Latest Posts

Choosing an engagement ring that reflects you

An engagement ring is one of the most precious pieces of jewelry you’ll ever own, both in terms ofwhat it ...
A diamond ring closeup

What Is a Brilliant Cut Diamond? | Our Detailed Guide to All the Facts You Need to Know!

Throughout my adventures in the shimmering realm of gemstones, I’ve often wondered what is a brilliant cut diamond. This stone, ...
Moissanite ring closeup

What Is Moissanite? | Clarity, Cut, and Carat Weight of This Diamond Alternative

Ever since I first laid eyes on a sparkling gemstone, my curiosity was piqued, leading me to a fascinating discovery ...
female hands with rings

The Art of Jewelry

Both arts and jewelry are old as mankind. Traveling through time, wonderful masterpieces are telling stories that no words or pictures could describe. It is the state of mind almost spiritual, wearing jewelry.

The eternal occupation of the world, to make one’s appearance sophisticated, mystique, and unique, nowadays is a personal need. No doubt that just a small piece of jewelry has the power to make you feel superior and strong. Inspiration is in us and everywhere around us, we just need to open our eyes and souls to the beauty, enhance it, and live it.

The joy of life is calling and there’s no reason not to embrace it.

Transformation, punch, individuality: One or all of the above are why you should wear jewelry.” – Iris Apfel