5 Best Places to Buy Diamond Studs & Earrings in 2023 Reviewed | Top Gemstones Shops

Are you looking for the ideal set of diamond studs and diamond earrings to buy online? With jewelry, diamonds are the pinnacle symbol of luxury. They gleam brilliantly in the light and can transform any piece of jewelry into a work of art.

Top 3 Shops for Diamond Earrings

[Best Overall]

1. James Allen

James Allen jewelry and logo

  • Side-by-side comparisons
  • 360-degree video
  • GIA-certified diamonds

[Best Pre-Set]

2. Blue Nile

Blue Nile jewelry and logo

  • Various earring designs
  • 24/7 Customer Support
  • Risk-free returns

[Best Customized]

3. Jared

Jared store logo

  • 30-day return policy
  • GIA certifies all diamonds
  • Various earring designs

While diamond rings are often in the spotlight because of their eye-catching appeal, they are one of the most versatile pieces of jewelry a woman can own. This review will look at the best places to buy diamond studs and earrings and outline the key information you need before buying them. 

When you’re on a mission to buy diamond earrings, you’ll find yourself wondering where to look for high-quality diamond studs. It’s no secret that buying diamond stud earrings online is challenging if you don’t know exactly what to look for and where to look.

Well, luckily for you, we’re here to save the day. Keep on reading if you’re wondering where to buy diamond stud earrings. Also, you’ll find an inclusive guide to help you find the perfect pair of diamond earrings for you.

Let’s dive in.

Best Place to Buy Diamond Studs & Earrings Reviews

Buying diamond earrings online isn’t as scary as you think it is. Here are the best places to buy diamond studs and why you need to consider each of them.

1. James Allen


Since its launch in 2006, James Allen has revolutionized the way people shop for jewelry online. The James Allen company has over 60 years of combined expertise in manufacturing diamonds for some of the world’s most prestigious shops, including Tiffany & Co.

James Allen swiftly became the world’s largest privately held online diamond and jewelry merchant because of their Diamond Display Technology and over 200,000 conflict-free diamonds available on their website.

Preset and Custom-Made Diamond Earrings

Pre-set diamond earrings are available from James Allen and also custom-made designs. They feature an extensive selection of pre-set earrings in various styles sorted by metal type or price. 

However, on their diamond stud earring page, there doesn’t appear to be an option to filter by styles, such as studs or hoops readily, so this makes searching a little more challenging.

Their build-your-own diamond stud earrings come in a wide range of shapes and settings, and the step-by-step process makes it easy to make your own.

Buying Experience

James Allen’s website features 360-degree visuals with up to 40x magnification for each diamond. By providing this, customers can see their jewels in all their glory. Also, on their website, you can compare diamonds side by side by concurrently syncing 360-degree videos, which is a unique function. 

James Allen diamond studs offer

Diamonds with True Hearts Signature

The exquisite heart and arrow designs are a trademark of the best round cut diamond. Only about one percent of the world’s diamonds meet the strict criteria for True Heart Status, making them extremely rare. The James Allen, True Hearts line features diamonds with the highest gem grade for cut and polish, resulting in incredible sparkle.

Product Returns and Warranties

Diamond’s customer service team is available around the clock to address questions you may have. You can call, email, or start a live chat.

James Allen stands behind the quality of their diamonds and jewelry, ensuring that they will be free of manufacturing flaws for the product’s life. A lifetime warranty covers any manufacturing defects, and if you have any issues with your item, they are more than pleased to assist you in solving them.

You can return your order if you’re not happy with it within 30 days for an exchange or refund with no questions asked. Only the United States and Canada are eligible for free return shipping, limited to three items per customer.

Your diamonds will arrive safely at your door because they offer free shipping on all of their products globally. 


  • Customer support is available around the clock
  • Diamond comparisons on a side-by-side basis
  • 360-degree video with a magnification of up to 40x for loose stones
  • GIA-certified diamonds


  • Customizing your diamond studs has a limit

2. Blue Nile

Overview of Blue Nile

Blue Nile changed the diamond market in 1999 with its out-of-the-box online business model that makes it simple to find exceptional gems at a reasonable price. Blue Nile now sources diamonds directly from manufacturers and distributors, allowing them to provide them at unbeatable prices.

Preset and Custom-Made Diamond Earrings

The Blue Nile has preset and custom diamond earrings. They take pride in their creativity and range. They strive to find you a piece that best matches your desires.

Their pre-set earring catalog features a wide range of styles and designs. There is a wide variety of four-diamond earring types and designs to choose from.

The Blue Nile Pre-Set Diamond Earrings

It is possible to choose the Blue Nile build-your-own option. The user interface is quite intuitive. You can change the stone’s cut, clarity, and carat weight to find a combination that fits your budget.

Unique shapes include round, princess, and Asscher cut. You won’t find fancy pear-shaped diamond or emerald earrings here.

Quality Diamonds With Quality Guidance

Blue Nile only buys diamonds from reputable suppliers who follow the Kimberley Process.

GIA certification guarantees the diamond’s quality, provides proof of ownership in the event of a repair or insurance claim. 

They can also be a valuable asset if you decide to resell these stones in the future. Their website has guides and articles to help buyers learn about diamond quality, metal varieties, grading systems, and more.

Blue Nile diamond stud earrings

Buying Experience

Each step is intuitive and is meant to help you buy diamond earrings online easily. Blue Nile offers high-quality 360-degree videos that show each piece from all viewpoints. Over 60% of their products have a video.

Their shipping and delivery procedures are in-depth, allowing you to plan your delivery schedule accordingly. You can also choose the gems you want depending on the delivery date.

The Blue Nile goes above and beyond with customizing your filter. Their innovative filtering technology allows you better to manage the quality and appearance of your stones. Finally, adding colored stones to your diamond earrings is a wonderful perk of buying from the Blue Nile.

Blue Nile Exclusive Astor Ideal Cut

Astor by the Blue Nile is a super-ideal cut that guarantees maximum sparkle, fire, and brilliance. This unique cut is only available at the Blue Nile, so if you’re searching for a pair of stud earrings that will turn heads, this is a cut to keep in mind. There are currently 848 Astor Ideal Cut Diamonds available.

Product Returns and Warranty

The Blue Nile offers free returns and exchanges for 30 days. So long as the item remains in the condition bought. The Blue Nile is so confident in their products that they guarantee them free of manufacturing flaws for the product’s life. They also offer complimentary cleaning and maintenance every six months.


  • Various earring designs
  • 24/7 Customer Support
  • Risk-free returns
  • GIA certifies all diamonds


  • They limit custom shape options
blue nile gifting

3. Zales


Morris Zale, William Zale, and Ben Lipshy started the first Zales Jewelry store in Wichita Falls in 1924. Zales’ goal is to supply customers with high-quality products at reasonable pricing. With over 90 years of experience, Zales today operates over 700 locations globally, delivering fashionable diamond, gemstone, and fashion jewelry.

Sets of Earrings

Zales does not provide the option of customizing your diamond earrings. However, they have a broad selection of pre-set diamond earrings available in various shapes and sizes.

Experience with Shopping

Zales keeps things simple with design and layout, making the website’s navigation easy. Zales has a wide variety of products that start at a much lower price point than other retailers for the budget-conscious shopper.

There are various styles and shapes to choose from, including diamond studs, diamond hoops, diamond drops, and more. However, the diamond studs are neither GIA nor AGS certified, which may be a source of concern for certain customers.

You can find several articles and guides on diamond jewelry on their website to help you learn more about them.

Zale's diamond studs offer

Product Returns and Warranties

It is possible to return items within 30 days of purchase if you return them in their original package and condition. Also, you can replace items within 60 days of purchase if they are still in their original packaging and in the same condition as when Zales sold them.

Take advantage of the free shipping option and deliver your order to your nearest Zales shop. Depending on where you live, you may have to pay shipping expenses for deliveries made directly to your front door.

Lifetime Diamond Commitment covers any damage during normal use for diamonds over $200. It comes with a lifetime of free cleaning and inspections.


  • Affordable prices
  • A 60-day return policy
  • Plenty of options are available
  • Easy to navigate website


  • Earrings with pre-set diamonds only

4. Jared

Company Overview

Jared Jewelers caters to wealthy clients, hence the high price. Most Jared Jewelers stores are standalone and off-mall, and each location features an on-site repair station. They have an extensive selection of jewelry, including diamond studs, diamond earrings necklaces, and watches. Most of their diamond jewelry comes with GIA or AGS reports, the two most reputable gem labs.


Jared Jewelers started in 2000 as a sister business to Signet Jewelers, Kay Jewelers, and Zale Corp. They are largely a brick-and-mortar retailer, but they have put a lot of effort into their e-commerce service for their clients in recent years.

Custom Jewelry Design

Designer names including Le Vian, Kirk Kara, Neil Lane, and Scott Diamond are available at Jared Jewelers. While these are all high-quality brands, Jared’s limits options. Also, there is no special section for them. You must browse their catalog section to find them.

Design-your-own is a smooth and handy feature of Jared Jewelers’ website. It gives you complete control when you choose to buy diamond stud earrings, with hundreds of stud settings to choose from.

Using the design-your-own method, you choose the following:

  • Cut 
  • Color 
  • Carat


First, Jared Jewelers do not sell loose diamonds. Other Jared Jewelry products, such as diamond studs, come with a premium price tag. You can expect quality when you buy diamond earrings at a premium, but most of the extra cost is the brand name.


Jared Jewelers values the quality of its diamonds and strives to be as efficient and eco-friendly as possible. Most of their stones have GIA or AGS reports, ensuring high-quality diamonds. They provide a Lifetime Gemstone and Diamond Guarantee, but it requires you to visit one of their stores every six months, which isn’t stated on their website.

Jared diamond studs offer


They provide 360 imagery, identical to James Allen’s. It allows you to see the diamond stud earrings from all angles.

Shopper’s Experience

The only issue with the shopping experience is that they can better organize the products to help buy diamond earrings. However, the checkout process is quick and easy after choosing a product.

Refund Policy

If they do not satisfy you with the product, Jared offers a 30-day return or exchange policy at any of their physical stores. They accept returns online but not exchanges, so keep that in mind. With their Trade-In Policy, you can exchange your diamond stud earrings or diamond jewelry for something worth at least double the trade-in value.


  • 30-day return policy
  • GIA certifies all diamonds
  • Various earring designs
  • 360-degree imagery


  • No exchanges

5. Kay Jewelers

An Overview

In 1916, in Reading, Pennsylvania, brothers Edmund and Sol Kaufmann started Kay Jewelers. The initial store sold a wide range of products in its early days, from eyeglasses and musical jewelry to electric razors and boxes. The brand takes pride in producing high-quality, trendy jewelry.

Kay’s is currently a branch of Sterling Jewelers Inc. Together with its parent company, Signet Jewelers, it is the world’s largest jewelry store, with brands including Zales, H. Samuel, Ernest Jones, and Peoples.

The Collections

Kay Jewelers do not fail in terms of variety, and there are hundreds to pick from in an extensive range of unique designs. They also have a collection of designer brands, such as Vera Wang, Angel Sanchez, and Tolkowsky.

Custom Designs

Kay’s has a Design-your-own option that allows you to select a diamond and a setting online and view how your finished stud will look before deciding whether to proceed. Its vast collection of loose diamonds makes it easy to locate the perfect diamond stud for any occasion.


Kay Jewelers works with different certifying labs, such as IGI, and it’s critical to keep this in mind when evaluating the diamond’s quality and pricing. 


Kay Jewelers isn’t the cheapest jewelry store on the market. You should expect to pay anything from 30 to 100 percent more than other online-only stores.

It is partly because the store began as a brick-and-mortar location and maintains a sizable offline retail presence. It means that they cannot constantly match their competitors’ prices because it would be unsustainable in their physical stores. However, branding premiums also have an impact.

Kay diamond studs earrings offer

Guarantees and Servicing

All Kay Jewelers’ stud earrings and engagement rings, rubies, sapphires, or emeralds come with a Lifetime Diamond & Gemstone Guarantee. Kay Jewelers offers a Lifetime Extended Service Plan, which covers both the labor and the parts required to keep your own earrings in perfect condition. 

If you need to change the size of your diamond or other gemstones in the future, the plan will cover you. You must perform all services and maintenance at Kay Jewelers locations if you want your claim processed.


You can return your order if you’re not happy with it to any Kay Jewelers shop within 60 days of purchase for a full refund or within 90 days for an exchange. However, you can do refunds online, but only in-store swaps are possible.

Custom-designed pieces and personalized engraved items are not returnable or exchangeable, so ensure you’re sure before you buy.


  • Many pre-set diamond earrings to choose from
  • There are a wide variety of shapes available
  • Stones in a variety of colors are available
  • Exchange policy of 60 days


  • Paying more for a diamond of comparable quality from a different merchant

Why Should I Buy Diamond Earrings Online?

There are a few reasons you might want to buy diamond earrings online. The first is that it’s easy. You can browse through a variety of different styles and designs from the comfort of your own home. You can also compare prices easily, which can help you find the best deal on diamond earrings.

Another reason to buy diamond earrings online is selection. You can find a wider variety of styles and designs online than you would in a physical store. It can be a great way to find the perfect pair of diamond earrings for your personality and style.

Finally, buying diamond earrings online is often more affordable than buying them in a physical store. You can typically find better deals online so that you can save money on your purchase.

What Qualities Make a Good Diamond Studs and Earings?

When you’re looking to buy diamond stud earrings, the most important factor is the quality of the diamonds. When buying diamonds, you’ll be faced with two options: lab diamonds or natural diamonds. While we always recommend natural diamonds for their value and how long it took for them to form, lab diamonds aren’t “fake,” and you can find some stunning ones out there.

However, the diamond quality is mostly controlled by the 4Cs of diamonds: Color, Carat Weight, Clarity, and Cut. So, let’s talk about each one of the 4Cs in detail, shall we?


The cut is the essential 4Cs in diamond studs earrings or a diamond engagement ring. The cut of the diamonds dictates how much shine and brilliance they have, which is crucial for stud earrings.

The diamond-cut determines how sparkly your earrings will be. An Ideal cut diamond will reflect most light that falls on the diamond, resulting in sparkly and eye-catching studs, so that’s what you should be aiming for.

closeup of a diamond

Excellent cuts are also stunning, and they reflect a lot of light.

However, you can opt for Very Good cuts if you’re on a budget. Try to avoid Good, Fair, or Poor cuts because they’ll make your diamond studs look dull.

On top of that, the diamond shapes will also affect the prong settings, so keep that in mind.


Be relatively close to observing the color of a diamond because of the way it reflects light. For diamond studs, the H-J grades usually provide the best value.


Another factor that you need to consider when buying diamond earrings is the diamond’s clarity grade. According to GIA, the grades range from Flawless (FL) down to Included (I1, I2, and I3).

For earrings, going for a clarity grade of VS2 to SI1 should result in stunning earrings without too many visible blemishes because they count as “eye clean,” which should be good enough. Of course, you don’t need the highest clarity graded diamonds for your earrings, but if you want to splurge on your studs, by all means, go ahead.

Diamond studs in the VS2-SI2 range are the most popular. As long as the stone is of good quality, I1 clarity can function. Only buy gemstones you can inspect in person.


The carat weight is the unit used to measure the weight of the diamonds. It goes without saying that the larger the diamond, the more it’ll cost. Also, some people prefer smaller stud earrings while others love when their earrings catch all the attention. So, the carat weight of your next stud diamonds depends solely on what you prefer and how much money you’re willing to spend on a pair of diamond earrings.

There is no right or wrong number of carats. The most important thing here is to ensure that the two diamonds are almost similar in weight, with a differential of only 0.05 carats.

The Metal

There’s no ultimate winner when it comes to choosing the right metal type for your diamond stud earrings.

a portrait of a woman in grey scale

Instead, you can choose based on the colors, like yellow gold, white gold, rose gold, or sterling silver.

Think of other jewelry pieces you have and their colors, and go for the metal that’ll best fit your collection.

It is a question of preference, but it’s recommended to go with 14k or 18k gold over platinum. If you plan to use stud earrings, check that the stud isn’t too heavy.

The Setting

Most diamond stud earrings have the following settings:

  • Bezel setting
  • Halo setting
  • Double halo setting
  • Four-prong setting
  • Settings with three prongs

Both halo and bezel perform well with lower-quality diamonds because they cover their inclusions. Prong settings are ideal for the highest quality diamonds because they allow you to see the stone more clearly.

Pre-Set Earrings vs. Building Your Own

If you’re going for a typical pair of princess-cut diamond studs, you’re likely to find many options on the market. In that case, you can opt for pre-set diamond earrings; just make sure you take a look at all 4Cs of diamonds to ensure that your chosen pieces are up to your standards.

On the other hand, many online vendors will allow you to build your own studs. You’ll only need to follow through with their steps and choose the cut, color, clarity, and carat weight you want. However, if you’re buying loose diamonds and planning to turn them into earrings later, you need to make sure that the two diamonds match! You don’t want to end up with non-matching earrings, do you?

What Is a Good Size for Diamond Studs & Earrings?

When buying diamond earrings online, it’s best to stick to a 0.25 carat to 1-carat weight range. If you’re looking for diamond studs to wear occasionally, you can always go bigger and choose diamonds weighing over 1 carat.

The Bottom Line

When looking for diamond stud earrings, it’s important to remember that the total beauty depends on its cut. It is all about finding the right combination of carat size, color, clarity grades and then picking one of the best online dealers above. Make sure your diamonds sparkle in 360-degree by selecting the best settings.