Blue Nile Review | My Personal Experience With This Popular Jewelry Store

I’ve always been a massive fan of gems and jewelry. When I discovered Blue Nile, I couldn’t help but be drawn in by its stunning designs and quality materials—seeing the sparkling diamonds and pure precious metals just called out to me.

When I decided to take the plunge and make my first Blue Nile order for an engagement ring, I was happy to experience an incredibly smooth shopping journey. From the ease of their website to the impeccable customer service, I was genuinely impressed with the entire purchase process. And, of course, the moment my order arrived and I opened the exquisitely crafted jewelry case, I knew that I was in for something special.

It’s been a few weeks since I received my latest order, and I’ve been absolutely thrilled with it. So, in this post, I’m delighted to present my Blue Nile review – offering an honest look into the company’s products and services and sharing why I highly recommend Blue Nile rings, whether it’s a simple gold ring or an elaborately made engagement ring.

Our Recommended Diamond Jeweler

James Allen jewelry and logo

James Allen

  • It has 600.000+ diamonds on offer
  • It takes customized jewelry orders
  • It offers a 360-degree online view of diamonds

Key Takeaways

  • Blue Nile offers diamonds perfect for engagement rings, wedding bands, and other jewelry suitable for proposals, anniversaries, weddings, and more.
  • Over 150,000 top-notch loose diamonds from ethical origins are perfect for a diamond ring, stud earrings, and wedding band.
  • Every item comes with a lifetime warranty, providing free maintenance and repairs.
  • All the pieces are ethically sourced and come with industry-leading diamond certification, ensuring they are of the highest quality and come from responsible suppliers.
  • 24/7 diamond experts are available to help you select the right diamond.

Blue Nile: Overview

I first heard of Blue Nile way back in 1999, when the jewelry company was founded by Mark Vadon, an entrepreneur passionate about crafting beautiful, ethically sourced natural diamonds and fine jewelry. To meet the demands of customers around the world, the company now has multiple locations and a comprehensive online experience.

I’m particularly impressed with the sheer volume and high quality of diamonds featured, as well as their elegant and sophisticated jewelry designs. From stunning solitaire diamond rings to unique non-diamond engagement rings, it has something to satisfy practically any taste or occasion.

A big part of the allure of Blue Nile is the company’s commitment to ethical sourcing. The diamonds and jewelry featured abide by the company’s strict conflict-free policy and adhere to the highest industry standards. With the help of independent gemologists, who evaluate each stone for quality and origins, you can shop for jewelry confidently, knowing you’re getting the real deal.

earrings, bracelets and necklaces by Blue Nile

Online experience-wise, it stands out from the rest of the competition. Their sophisticated and modern website interface makes it easy to browse and make selections, while their helpful guides, tutorials, and charts take the guesswork out of the shopping process. In addition, they offer competitive prices with free shipping, an expansive return policy, and free diamond jewelry repairs. Not to mention, I’m an absolute devotee of James Allen’s return policy – it’s incomparable to any other!

All in all, Blue Nile is an excellent choice for top-quality diamonds and jewelry.


  • Diamond and jewelry experts are available 24/7 to answer all queries
  • GIA-graded diamonds
  • Secure delivery with discreet packaging
  • 30-days return policy
  • Lifetime Guarantee


  • The return policy is a bit strict—if you want to return an item for any reason and are outside their 30-day window, you won’t be able to.


When buying at a diamond jeweler, there’s no better place than the Blue Nile. I recently had the pleasure of discovering their exceptional gems, high-quality diamonds that are ethically sourced and offered in a remarkable selection of over 150,000 loose diamond options. Each diamond is accompanied by a grading report from the Gemological Institute of America, adding an extra layer of trust and assurance when making this important purchase. You can purchase various diamond shapes and pay as per carat weight from the Blue Nile showrooms or the Blue Nile website.

No corner is cut in their inspection process, as the diamonds and gemstones used in the items sold by them are all examined by a GIA-certified gemologist or inspector. To accurately judge the authenticity, quality, stone security, and potential structural weaknesses of every stone they sell, they use a microscope, digital calipers, a GIA-certified diamond master color comparison set, an x-ray spectrometer, and a host of other advanced technological equipment.

Buying a GIA diamond will never be a cheap affair, so it’s comforting to know that you are getting a diamond of exceptional quality and value for your money.

various ring designs by Blue Nile

Diamond Selection and Design Process

As someone who loves jewelry, I know how important it is to ensure the piece you choose is perfect for you. When it comes to diamonds, there is no other online jewelry store quite like James Allen, but Blue Nile is also doing great – the diamond selection and design process makes finding just the right piece easy and enjoyable.

The first step in the process is to shop for diamonds by shape. With dozens of unique shapes to choose from, ranging from round-cut to radiant-cut diamonds and beyond, finding a diamond that reflects your unique style is a breeze.

Once you’ve chosen your diamond, it’s time to build your own jewelry. You can design your own diamond earrings, pendants, or rings. You can mix different gemstones and choose design elements and colors to create the perfect piece for yourself or someone special. You may add a rose gold, yellow gold, or white gold setting when buying your own engagement ring or bridal earrings

diamond jewelry creation process

Our Top-Rated Diamond Jewelry Store

James Allen jewelry and logo

James Allen

  • It has 600.000+ diamonds on offer
  • It takes customized jewelry orders
  • It offers a 360-degree online view of diamonds


As someone shopping for a diamond engagement ring or wedding ring, I often think about how much I’m willing to spend on that special piece of diamond jewelry. It’s a significant purchase, and I want to ensure I get the best value and quality for my money. That’s one of the reasons I’m so impressed with Blue Nile and its pricing.

When I first looked into buying diamonds from the renowned diamond experts at Blue Nile, I was expecting a hefty price tag. But to my surprise, I found that Blue Nile has competitive pricing – sometimes even lower than what I was expecting. Not only do they have competitive prices, but they also have incredibly high-quality diamonds to choose from.

It’s also reassuring to know that if I find a diamond at a lower price with comparable quality and characteristics elsewhere, Blue Nile will try to match or beat it. In my experience, it’s rare to find this type of commitment to providing the best values in the industry.

Ultimately, when it comes to my engagement or wedding ring, I want to buy it from a place that can offer me great value and the highest quality. 

P.S. Don’t miss out on the fabulous deals at Blue Nile’s competitor James Allen because that happens to be my forever favorite.

a ring, bracelet and necklace by Blue Nile

Customer Shopping Experience

As per my personal shopping experience, the quality of jewelry at Blue Nile is truly outstanding. Their pieces are crafted from the highest-grade materials, including diamond engagement rings, diamond studs, etc., and are rigorously inspected for quality and clarity. Their selection of pieces is broad, ranging from round diamonds, arrow diamonds, and various other styles and sizes of lab diamonds.

On top of it, Blue Nile’s customer service team was amicable, helpful, and knowledgeable. They took my questions seriously and even provided insightful tips for the best care for my diamond jewelry. As I made my purchase, their attentive approach made me feel comfortable and secure.

Blue Nile offers a lifetime warranty on all of their products, which speaks volumes to its commitment to quality and customer satisfaction. It demonstrates that they have faith in the timelessness of their pieces and will be there to reinforce their promise.

a person in the jewelry shop looking for a ring

Frequently Asked Questions

Now I will be answering the most frequently asked questions.

Can Blue Nile be trusted?

Blue Nile has been around for two decades, and customers consistently trust them for their diamond jewelry needs. The company is committed to empowering its customers to make informed decisions when it comes to buying diamonds. And if you’re looking for more options, you can always also check out James Allen, another trusted jeweler that offers ethically sourced diamonds.

Does Blue Nile sell real diamonds?

Yes. Blue Nile is one of the most reputable diamond suppliers in the world and is known for only selling genuine diamonds. When you purchase Blue Nile diamonds, you can rest assured that it is a real diamond certified by the Gemological Institute of America (GIA). I recently purchased a beautiful Blue Nile round diamond for my fiancé and I can confirm that it is 100% real.

Is Blue Nile jewelry real?

Yes, all Blue Nile’s jewelry is crafted with the highest quality materials, including precious metals and diamonds. They also support the Kimberley process to ensure your jewelry is authentic.

Is Blue Nile cheaper than retail?

Yes, Blue Nile is committed to providing competitive prices on all of their products, making it an excellent option for those seeking quality jewelry at an affordable price.

Jewelry by Blue Nile

Our Recommended Diamond Jeweler

James Allen jewelry and logo

James Allen

  • It has 600.000+ diamonds on offer
  • It takes customized jewelry orders
  • It offers a 360-degree online view of diamonds


In conclusion, I am more than satisfied with my experience shopping with the renowned Blue Nile. From the breathtaking and unique designs to the convenient and smooth shopping process, and finally, to the impeccable quality of the craftsmanship, I could not be more pleased. If you’re searching for premium jewelry and gems, I highly recommend that you check out Blue Nile’s diamonds and find something that speaks to you as it did to me.

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