The question is, who makes the best diamond jewelry? There are many options out there, and it can be tough to decide which is best for you. But don’t worry! I am here to help. Most people only buy an engagement ring once in the lifetime, so it’s important to make sure you make the right choice. You don’t want to regret your purchase or overpay for a ring.
More specifically, I have looked at two of the most popular diamond jewelry brands in the diamond industry: James Allen and Blue Nile. Both of these companies make high-quality diamond jewelry, and each has its own unique selling point. So, why is James Allen my top choice?
I recommend that you take the time to read this comparison to know both brands inside out. You never know, you might just stumble upon the ideal glittering gift that shines!
Key Takeaways
- James Allen and the Blue Nile. Both of these companies make high-quality jewelry, and each has its own unique selling points.
- The main difference between the both is that James Allen offers an array of intricate set designs. Whereas, Blue Nile boasts an expansive array of glittering jewelry products.
- Blue Nile was once renowned for its expansive and impressive online diamond selection, yet James Allen has since outdone it in recent years. James Allen diamonds boast an impressive 600,000+ glistening loose diamonds, while Blue Nile offers 400,000+ dazzling loose diamonds.
- James Allen offers a lifetime warranty that covers an extensive range of services, including professional cleaning, for free.
Our Recommended Diamond Jeweler
James Allen
- It has 600.000+ diamonds on offer
- It takes customized jewelry orders
- It offers a 360-degree online view of diamonds
James Allen VS Blue Nile An Overview
When it comes to buying diamonds online, especially an engagement ring it’s hard to decide who will shine brightest: James Allen or Blue Nile.
Both companies offer a wide selection of beautiful diamonds and other jewelry, but which one provides the best overall shopping experience? It’s a tough call, but I am here to help you make an informed decision.


Main Difference
It’s a question every shopper has faced – who is the best gemstone retailer out there? If you’re considering a diamond purchase, you’re likely considering both James Allen and Blue Nile. Both are top suppliers of premium diamonds, but there are key differences between them that set them apart.
I always want to make sure the stones I buy are high-quality, so I took a close look at both James Allen and Blue Nile. Here’s my overview of their differences.
First, when shopping online with James Allen, you get to view all diamond collections in 360-degree interactive HD. This is a great way to get into the details of each diamond, as you can see the inclusions up close. Meanwhile, Blue Nile offers a great selection of loose diamonds but only offers a few images before you make your purchase.
Next, James Allen is the clear winner when it comes to the return policy. They offer a lifetime warranty, a full refund or exchange with no questions asked. Blue Nile has a 30-day return policy, making James Allen the clear choice if you’re worried about buyer’s remorse.
Finally, James Allen wins again when it comes to pricing. Their diamonds are significantly cheaper than Blue Nile, which is great if you’re on a budget. However, keep in mind that Blue Nile does offer discounts on some items, so make sure to check for any deals.
All in all, each retailer offers its own set of pros and cons. James Allen is the clear winner if you’re looking for cheaper prices, 360-degree viewing, and a flexible return policy.
Diamond Selection
When it comes to diamond selection, both have an impressive selection of high-quality diamonds. Customers can shop confidently, knowing they will find the perfect diamond for their special occasion. The two jewelers offer a wide range of cuts, shapes, and diamond sizes, as well as a variety of clarity and diamond color grades.
Not to mention, Blue Nile was once renowned for its expansive and impressive online diamond selection, yet James Allen has since outdone it in recent years. James Allen diamonds boast an impressive 600,000+ glistening loose diamonds, while Blue Nile offers a staggering 400,000+ dazzling loose diamonds.

Whether you are looking for a stunning brilliant-cut diamond or a unique antique-style cut, both have something to suit your needs, but James Allen is clearly a winner here. With such an extensive selection of diamonds, customers can rest assured that they will find something to make their special day shine.
Ring Design Process
James Allen and Blue Nile are reliable jewelers that offer customers the chance to create a truly unique diamond ring design. With James Allen, customers can design diamond rings online with a large 3D preview of their own ring and order it directly from the website.
Blue Nile, on the other hand, offers customers the chance to work with a professional jewelry designer who will help them bring their vision to life.
Both offer a wealth of options for customers looking to create a truly one-of-a-kind ring design. However, the main advantage of James Allen is that it provides a diamond comparison chart.

Online Shopping Experience
With James Allen’s customized designed rings and Blue Nile’s expertise in certified diamonds, customers can preview their perfect diamond before making a purchase. Both jewelers offer a wide selection of beautiful diamonds, and they provide the customers with a 3D preview before finalizing the order. Whether you’re looking for a unique design or something classic and timeless, James Allen and Blue Nile have the diamond.
With that being said, James Allen wins the race to deliver an incomparable, blissful online shopping journey. It offers brilliant, pristine 360-degree HD videos for every diamond it offers. However, with Blue Nile, some previews are available while they seamlessly transition to the same cutting-edge technology.

Our Top-Rated Diamond Jewelry Store
James Allen
- It has 600.000+ diamonds on offer
- It takes customized jewelry orders
- It offers a 360-degree online view of diamonds
Pricing
When it comes to prices, both have excellent prices for their diamonds. Yet, on occasion, James Allen’s prices undercut those of Blue Nile for diamonds of equivalent quality. However, Blue Nile has an undeniable advantage in the cheaper glimmering fine jewelry department. You are sure to find something under $100 that includes free packaging and shipping.
Blue Nile has a wider selection of diamonds at lower prices, while James Allen focuses more on offering premium quality diamonds at a slightly higher cost. Although Blue Nile does offer some stunning diamonds at competitive prices, James Allen provides a product worthy of the price paid.

Customer Service
When it comes to customer service, both companies provide excellent service. James Allen offers 24/7 real-time support and a dedicated diamond specialist to help customers start a session anytime without an appointment and answer any questions or concerns.
They also offer free professional ring cleaning every six months.
Blue Nile also provides great customer service, including a realistic virtual shopping experience with personalized appointments to simulate an in-person consultation.
James Allen is superb if you need instantaneous assistance, while Blue Nile diamond retailer is ideal if you wish to “peruse” some jewelry. Whichever you choose, you’re sure to have a beautiful diamond that will shine bright for many years to come.
Let’s look at the pros and cons and compare the two specialists a little deeper.
Pros
Blue Nile | James Allen |
Competitive diamond pricing Free online consultations Physical Showrooms all over the States. An expansive selection of fine jewelry | Cut-throat diamond pricing Glistening laboratory-created diamonds Loose precious gemstonesInstant real-time diamond inspection |
Cons
Blue Nile | James Allen |
Not all diamonds have 360-degree video Few yellow gold and rose gold rings | Pricier when it comes to settings Physical showrooms only in N.Y.C and D.C |
Frequently Asked Questions
Now I will answer the most frequently asked questions.
Does James Allen have quality diamonds?
Yes, James Allen has high-quality diamonds. James Allen is a company that offers stunning diamonds of exceptional quality, giving you an array of options to choose from. Whether you are looking for the best value or the biggest diamond, James Allen has something for everyone.
Is Blue Nile a reputable store?
Yes, Blue Nile is the world’s leading online diamond retailer for fine jewelry and engagement rings. With more than 470,000 diamonds to choose from and hundreds of designer-crafted ring settings, customers have plenty of options when shopping at Blue Nile.
Furthermore, all products, including Blue Nile engagement rings, come with a 30-day return policy and comprehensive warranties on every item purchased – both features that offer extra peace of mind when making such an important purchase.
Is James Allen a reputable company?
Yes. To decide if James Allen is a reputable company, I took a deep look at what customers have been saying about the retailer.
And my findings have reported that James Allen has excellent customer service and makes sure each purchase is handled professionally from start to finish. Their conflict-free diamonds are also described as being of high quality, with many customers expressing their satisfaction with their purchases, making James Allen one of the best online retailers for diamonds.
How are James Allen and Blue Nile different?
The main difference between the two is that James Allen provides a greater variety of setting designs than Blue Nile. Whereas the Blue Nile offers an expansive array of dazzling jewelry pieces.

In Conclusion
After much consideration and research, it is clear that James Allen is a very worthy candidate for both admiration and trust. With a wide variety of products and pricing, it is easy to find something to fit any budget. Furthermore, their commitment to customer service and satisfaction is second-to-none, making them a reliable source of quality jewelry. So if you’re looking for a trusted jewelry source that makes high-quality diamond jewelry, then give James Allen a look. You won’t regret it!
Our Recommended Diamond Jeweler
James Allen
- It has 600.000+ diamonds on offer
- It takes customized jewelry orders
- It offers a 360-degree online view of diamonds