James Allen VS Brilliant Earth | A Diamond Stand Off! Or Is It…

Buying a diamond engagement ring has a special meaning and is usually a once-in-a-lifetime opportunity for most people. When they buy it, it is definitely for someone they think is totally worth it.

So I put together probably the two best places to buy diamond jewelry and compared their differences, customer services, pricing, comparisons, and designs to help you reach your decision based on my research and experience. Let’s look into why I think that James Allen is superior to Brilliant Earth.

Looking into who makes the best cut, offers a suitable price, and, most importantly, assists you in digging deeper as you explore the vendors of diamonds are only a few steps to take as you start. Obviously, you don’t want to regret this purchase for any reason. 

When I was younger, I always dreamed of buying my own engagement ring. Not because I wanted to get married – although that’s nice too – but because I wanted to feel like a grown-up. Like I had accomplished something great. Possessing natural diamonds will drive you wild with delight!

So when the time came for me to buy my engagement ring, I was over the moon. After all, it was a symbol of my independence and maturity. And nothing could bring me down! My perfect diamond jewelry dealer, James Allen, was waiting for me and it did not disappoint my high expectations.

Key Takeaways

  • James Allen and Brilliant Earth are two giants in the diamond industry. Both brands have a wide variety of stunning diamond rings using white, rose, yellow gold, and platinum but different approaches to the diamond-buying process. However, James Allen rules with the huge selection of diamonds!
  • Probing more into who is the best, is a tough choice to make. Both offer a sparkling variety of diamond engagement rings, wedding bands, lab-created diamonds and other jewelry crafted from ethically sourced materials. James Allen, again, prevails with a wider range of options to choose from.
  • For starters, James Allen offers such a vast array of options and features that Brilliant Earth does not. James Allen also beats the pricing of Brilliant Earth. 
  • Potential clients can trust that Brilliant Earth is committed to providing ethically sourced diamonds and, the cherry on top, 24/7 customer service where assistance is always available. Guess what? So does James Allen. And then some!

Our Recommended Diamond Jeweler

James Allen jewelry and logo

James Allen

  • It has 600.000+ diamonds on offer
  • It takes customized jewelry orders
  • It offers a 360-degree online view of diamonds

James Allen vs Brilliant Earth Reviews

Finding the perfect engagement ring these days, 90% of the time, lands you at the doorsteps of James Allen or Brilliant Earth. These brands have various stunning diamond rings and wedding bands using white, rose, yellow gold, and platinum but different approaches to the diamond-buying process.

James Allen prefers to operate online in order to minimize overhead costs and emphasize on quality instead, however, they do have physical stores in D.C. and N.Y.C. Above all, they offer customers a 3D virtual viewing experience, allowing you to virtually see how your natural diamonds will look before purchasing.

JA model with diamond ring

On the other hand, Brilliant Earth jeweler is a combination of both online and physical jewelry stores, allowing customers to view their fine jewelry in person before making a purchase. With both companies offering outstanding customer service and best quality diamonds, it’s easy to see why they are two of the most popular diamond retailers in the market today.

And if you want to further explore other options when it comes to purchasing diamonds, I recommend starting with my Jarred Jewelry and Blue Nile review.

An Overview

If you are looking for fancy-colored diamonds, your choice must be one of the two: James Allen or Brilliant Earth. They will set your standards so high you wouldn’t want to settle for any cut or design that is less than what they have to offer. In the case of James Allen, pure perfection!

James Allen Banner

Probing more into who is superior is a tough choice to make. Both offer a sparkling variety of diamond engagement rings, wedding bands, lab-created diamond earrings, and other jewelry crafted from ethically sourced materials. The quality of their pieces is top-notch, and their prices are competitive. James Allen’s more so.

So begin your quest for the perfect diamond ring or whatever piece of jewelry you are looking for, James Allen and Brilliant Earth are two great places to start your search.

diamond rings

What are the Differences Between Brilliant Earth and James Allen?

I will be discussing a few noticeable differences between James Allen and Brilliant Earth for you to read before making your diamond purchase. 

James Allen offers an array of options and capabilities that Brilliant Earth does not, such as lower pricing than Brilliant Earth. James Allen ring cleaning takes it to another level by offering free professional ring cleaning every six months ensuring your diamond ring doesn’t get smelly or catches dirt.

Furthermore, James Allen’s 3D-viewing technology allows customers to examine diamond ring or any piece of jewelry from all angles, providing a comprehensive experience. In contrast, Brilliant Earth’s offering is more limited in nature.

While Brilliant Earth does have physical stores that can be visited, James Allen stores currently only offer virtual surveys in N.Y.C and D.C. Additionally, James Allen sets itself apart by offering a price match guarantee, a feature that Brilliant Earth does not address.

These differences allow you to make an informed decision about which online diamond retailer is right for you. In my case, James Allen is the preferred choice due to these advantages.

However, it’s important to note that each retailer has its own strengths: Brilliant Earth excels in providing high-quality natural diamonds with classic ring settings, while James Allen offers a wide range of options.

If you are a socially conscious shopper, Brilliant Earth may be the better fit. Furthermore, James Allen boasts the lowest prices overall, although Brilliant Earth may have slightly higher prices on certain diamond searches.

Lastly, both James Allen and Brilliant Earth offer lab-created diamonds, providing a budget-friendly option for those seeking alternatives.

Our Top-Rated Diamond Jewelry Store

James Allen jewelry and logo

James Allen

  • It has 600.000+ diamonds on offer
  • It takes customized jewelry orders
  • It offers a 360-degree online view of diamonds

James Allen

Pros

  • An inventory of 600,000+ diamonds.
  • 360-degree video of all diamonds available online.
  • Classy packaging.

Cons

  • Physical stores only in D.C and N.Y.C
James Allen rings

Brilliant Earth

Pros

  • Wide variety of 50,000+ diamonds.
  • Different diamonds to suit different budgets.
  • Vintage designs and antique jewelry available
  • Offers handmade wood boxes for rings.
  • Provides lifetime guarantee.

Cons

  • Higher prices.
  • Compromise between selection and pricing. 
rings, necklace and earrings

Can Brilliant Earth Be Trusted?

Without a doubt, a customer wants to feel confident that he is getting the best quality diamonds for the amount he is paying. This is why many people are willing to trust Brilliant Earth for their lab-created diamonds. Founded in August 2005 by Beth Gerstein and Eric Grossberg, the company has its headquarters in vibrant San Francisco.

Potential clients can trust that Brilliant Earth is committed to providing ethically sourced diamonds and, cherry on top, 24/7 customer service where assistance is always available.

With many years of experience under its sleeve, the company has earned a reputation for offering pristine diamonds ethically sourced from Canada and Botswana and recycled metals intricately crafted into their dazzling pieces – at usually a fair price.

Whether you are looking for a classic diamond or incomparably beautiful jewelry, Brilliant Earth will surely have something that will fit your budget and requirement.

designer jewelry models

Diamond Selection: A Closer Look at Brilliant Earth and James Allen

When it comes to finding that perfect diamond, having a wide range of options and clear insights is essential. In the world of online diamond shopping, two prominent names stand out: Brilliant Earth and James Allen.

These platforms have revolutionized the way we select diamonds, providing extensive inventories and advanced features to make informed choices. However, the journey to finding your dream diamond has evolved with the rise of online diamond retailers, and at the forefront are Brilliant Earth and James Allen.

Brilliant Earth boasts an impressive inventory, featuring 102,484 natural diamonds and 127,504 lab grown diamonds, with 85% video coverage. James Allen takes the crown with a staggering 521,478 natural diamonds and 47,689 lab grown diamonds, offering 360 HD videos and 40X super-zoom for meticulous selection.

Whether you’re enticed by Brilliant Earth’s transparency or James Allen’s extensive options and advanced tools, both platforms revolutionize how we find and choose exquisite diamonds.

Diamond Price Comparison: James Allen vs. Brilliant Earth

James Allen Diamond Prices
Competitive pricing✔️
1-carat lab diamond range$1030 – $1250
Deals and promotions✔️
Jewelry pricingCompetitive
Tennis bracelet (2-carat)$1,852
Custom diamond creationRecommended
Brilliant Earth Diamond Prices
Reasonable loose diamond prices✔️
Reference diamond range$1,100 – $1,890
Quality lab diamondsOutstanding
Jewelry settingsAffordable
Pre-set diamond jewelry pricesVaries
Customizable jewelry featureRecommended
Price Summary
Prices compared to competitorsSlightly higher
Price similarity between James Allen and Brilliant EarthVery similar
Custom diamond creation recommended✔️

FAQs: Brilliant Earth vs James Allen

Why Are Brilliant Earth Diamonds so Cheap?

Brilliant Earth Diamonds offer a budget-friendly and ethical alternative to traditional mined diamonds found all over the world. Created in labs using advanced technology, they possess the same brilliance and clarity as natural diamonds. By choosing lab grown diamonds, consumers support sustainability and responsible practices, making a positive impact on the environment and communities. Embrace the allure of diamonds without compromising your values with Brilliant Earth Diamonds.

How Long Does It Take Brilliant Earth to Make a Ring?

Typically, crafting a Brilliant Earth diamond ring takes around two weeks from order placement, but it may extend to four weeks. This time is essential for sourcing the perfect diamond, matching it with your chosen setting, resizing the ring, and ensuring exceptional quality. The wait is worth it for a unique, ethically crafted symbol of your love and commitment.

Are Brilliant Earth and James Allen the same?

No. Brilliant Earth and James Allen are two different online diamond vendors that are prominent in this field. Brilliant Earth has more brick-and-mortar shops whereas James Allen stands out by offering an immersive, three-dimensional view of each diamond featured on its website, which is fair considering the 600.000+ pieces of diamonds on offer.

Who is Brilliant Earth’s competitor?

While Brilliant Earth promises conflict-free philosophy and sustainability that no other diamond vendor at this level does, James Allen is a superior competitor to Brilliant Earth when it comes to providing consumers with high-quality diamonds and jewelry.

Is James Allen a luxury brand?

Yes, James Allen is a luxury brand. They offer top-notch quality diamonds, luxurious designer jewelry, and a unique experience that sets them apart from other diamond retailers. The fact that all of their diamonds are certified by the GIA and IGI, two of the world’s most respected gemological institutes.

Furthermore, it confirms that James Allen provides high-end, lab grown diamonds. If you desire to order your engagement ring from James Allen, renowned for its craftsmanship and brilliance, feel free to do so.

James Allen Banner 3

Conclusion

To sum it up, both brands have great options to offer and are the best diamond sellers in the diamond industry. James Allen retailers offer the largest inventory of loose natural diamonds in impressive settings, while Brilliant Earth focuses on a less wide offer of ethical diamonds and conflict-free diamonds.

Ultimately, the decision is up to the consumer – both companies provide excellent diamond quality customer service and have great options for everyone. While Brilliant Earth is widely popular in the market, James Allen provides a superior package of quality and value for money. So whichever company you choose, be sure that you are getting a quality product that is sure to last. My ultimate choice when it comes to diamonds remains James Allen.

Our Recommended Diamond Jeweler

James Allen jewelry and logo

James Allen

  • It has 600.000+ diamonds on offer
  • It takes customized jewelry orders
  • It offers a 360-degree online view of diamonds

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