James Allen VS Brilliant Earth | A Diamond Stand Off! Or Is It…

Buying a diamond engagement ring is usually a once-in-a-lifetime opportunity for most people. When they buy it, it is definitely for someone they think is totally worth it.

So I put together two online diamond retailers, their differences, customer services, pricing, comparisons, and designs to help you reach your decision based on my research and experience. Let’s look into why I think that James Allen is superior to Brilliant Earth.

Looking into who makes the best cut, offers a suitable price, and, most importantly, assists you in digging deeper as you explore the vendors of diamonds are only a few steps to take as you start. Obviously, you don’t want to regret this purchase for any reason. 

When I was younger, I always dreamed of buying my own engagement ring. Not because I wanted to get married – although that’s nice too – but because I wanted to feel like a grown-up. Like I had accomplished something great. Possessing natural diamonds will drive you wild with delight!

So when the time came for me to buy my engagement ring, I was over the moon. After all, it was a symbol of my independence and maturity. And nothing could bring me down! My perfect diamond jewelry dealer, James Allen, was waiting for me and it did not disappoint my high expectations.

Key Takeaways

  • James Allen and Brilliant Earth are two giants in the diamond industry. Both brands have a wide variety of stunning diamond rings using white, rose, yellow gold, and platinum but different approaches to the diamond-buying process. However, James Allen rules with the huge selection of diamonds!
  • Probing more into who is the best, is a tough choice to make. Both offer a sparkling variety of diamond engagement rings, wedding bands, lab created diamonds and other jewelry crafted from ethically sourced materials. James Allen, again, prevails with a wider range of options to choose from.
  • For starters, James Allen offers such a vast array of options and features that Brilliant Earth does not. James Allen also beats the pricing of Brilliant Earth. 
  • Potential clients can trust that Brilliant Earth is committed to providing ethically sourced diamonds and, the cherry on top, 24/7 customer service where assistance is always available. Guess what? So does James Allen. And thensome!

Our Recommended Diamond Jeweler

James Allen jewelry and logo

James Allen

  • It has 600.000+ diamonds on offer
  • It takes customized jewelry orders
  • It offers a 360-degree online view of diamonds

Introduction: James Allen vs Brilliant Earth

Finding the perfect engagement ring these days, 90% of the time, lands you at the doorsteps of James Allen or Brilliant Earth. These brands have various stunning diamond rings and wedding bands using white, rose, yellow gold, and platinum but different approaches to the diamond-buying process.

James Allen prefers to operate online in order to minimize overhead costs and emphasize on quality instead, however, they do have physical stores in D.C. and N.Y.C. Above all, they offer customers a 3D virtual viewing experience, allowing you to virtually see how your natural diamonds will look before purchasing.

JA model with diamond ring

On the other hand, Brilliant Earth jeweler is a combination of both online and physical jewelry stores, allowing customers to view their fine jewelry in person before making a purchase. With both companies offering outstanding customer service and quality diamonds, it’s easy to see why they are two of the most popular diamond retailers in the market today.

An Overview

If you are looking for fancy-colored diamonds, your choice must be one of the two: James Allen or Brilliant Earth. They will set your standards so high you wouldn’t want to settle for any cut or design that is less than what they have to offer. In the case of James Allen, pure perfection!

Probing more into who is superior, it is a tough choice to make. Both offer a sparkling variety of diamond engagement rings, wedding bands, lab-created diamonds, and other jewelry crafted from ethically sourced materials. The quality of their pieces is top-notch, and their prices are competitive. James Allen’s more so.

So begin your quest for the perfect diamond ring or whatever piece of jewelry you are looking for, James Allen and Brilliant Earth are two great places to start your search.

diamond rings

What are the Differences Between Brilliant Earth and James Allen?

I will be discussing a few noticeable differences between James Allen and Brilliant Earth for you to read before making your diamond purchase. 

James Allen offers an array of options and capabilities that Brilliant Earth does not, such as lower pricing than Brilliant Earth. James Allen also takes diamond ring cleaning to another level by offering free professional ring cleaning every six months.

Furthermore, James Allen’s 3D-viewing technology allows customers to examine the diamond ring or any piece of jewelry from all angles, while Brilliant Earth’s offering is more limited in nature.

While Brilliant Earth has stores that can be visited in person, all James Allen stores offer virtual surveys only in N.Y.C and D.C.

Finally, James Allen offers a price match guarantee, but Brilliant Earth stays mum on this issue. With these differences in mind, you can decide which online diamond retailer is right for you. James Allen is right for me in this regard.

Our Top-Rated Diamond Jewelry Store

James Allen jewelry and logo

James Allen

  • It has 600.000+ diamonds on offer
  • It takes customized jewelry orders
  • It offers a 360-degree online view of diamonds

James Allen

Pros

  • An inventory of 600,000+ diamonds.
  • 360-degree video of all diamonds available online.
  • Classy packaging.

Cons

  • Physical stores only in D.C and N.Y.C
James Allen rings

Brilliant Earth

Pros

  • Wide variety of 50,000+ diamonds.
  • Different diamonds to suit different budgets.
  • Vintage designs and antique jewelry available
  • Offers handmade wood boxes for rings.
  • Provides lifetime guarantee.

Cons

  • Higher prices.
  • Compromise between selection and pricing. 
rings, necklace and earrings

Can Brilliant Earth Be Trusted?

Without a doubt, a customer wants to feel confident that he is getting the best quality diamonds for the amount he is paying. This is why many people are willing to trust Brilliant Earth for their lab-created diamonds. Founded in August 2005 by Beth Gerstein and Eric Grossberg, the company has its headquarters in vibrant San Francisco.

Potential clients can trust that Brilliant Earth is committed to providing ethically sourced diamonds and, cherry on top, 24/7 customer service where assistance is always available.

With many years of experience under its sleeve, the company has earned a reputation for offering pristine diamonds ethically sourced from Canada and Botswana and recycled metals intricately crafted into their dazzling pieces – at usually a fair price.

Whether you are looking for a classic diamond or incomparably beautiful jewelry, Brilliant Earth will surely have something that will fit your budget and requirement.

designer jewelry models

Frequently Asked Questions

Are Brilliant Earth and James Allen the same?

No. Brilliant Earth and James Allen are two different online diamond vendors that are prominent in this field. Brilliant Earth has more brick-and-mortar shops whereas James Allen stands out by offering an immersive, three-dimensional view of each diamond featured on its website, which is fair considering the 600.000+ pieces of diamonds on offer.

Who is Brilliant Earth’s competitor?

While Brilliant Earth promises conflict-free philosophy and sustainability that no other diamond vendor at this level does, James Allen is a superior competitor to Brilliant Earth when it comes to providing consumers with high-quality diamonds and jewelry.

Is James Allen a luxury brand?

Yes, James Allen is a luxury brand. They offer top-notch quality diamonds, luxurious setting designs, and a unique experience that sets them apart from other diamond retailers. The fact that all of their diamonds are certified by the GIA and IGI, two of the world’s most respected gemological institutes.

Furthermore, it confirms that James Allen provides high-end, lab-grown diamonds. If you desire to order the highest-quality engagement ring from James Allen, renowned for its craftsmanship and brilliance, feel free to do so.

james allen

Conclusion

To sum it up, both brands have great options to offer and are the best diamond sellers in the diamond industry. James Allen retailers offer the largest inventory of loose natural diamonds in impressive settings, while Brilliant Earth focuses on a less wide offer of ethical diamonds and conflict-free diamonds.

Ultimately, the decision is up to the consumer – both companies provide excellent diamond quality customer service and have great options for everyone. While Brilliant Earth is widely popular in the market, James Allen provides a superior package of quality and value for money. So whichever company you choose, be sure that you are getting a quality product that is sure to last. My ultimate choice when it comes to diamonds remains James Allen.

Our Recommended Diamond Jeweler

James Allen jewelry and logo

James Allen

  • It has 600.000+ diamonds on offer
  • It takes customized jewelry orders
  • It offers a 360-degree online view of diamonds

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