Whiteflash Review | A Huge Selection of Beautifully Cut Diamonds!

As a lover of all things shiny and sparkling, I was instantly drawn to Whiteflash. After learning about the impeccable craftsmanship, ethically-sourced diamonds, and authenticity certificate that every purchase comes with, I knew I had found my go-to spot for diamond jewelry – whether hearts and arrows or princess cut diamonds.

Having been a bit wary about buying diamond jewelry in the past, especially designer jewelry, I was immediately reassured by the expertise of the Whiteflash team. Knowing that my stone would be graded by the internationally-accredited Gemological Institute of America (GIA) and conflict-free, I felt completely confident that I was making a wise decision.

Our Recommended Diamond Jeweler

James Allen jewelry and logo

James Allen

  • It has 600.000+ diamonds on offer
  • It takes customized jewelry orders
  • It offers a 360-degree online view of diamonds

So, in this Whiteflash review, I will discuss everything you need to know about this yet another amazing designer engagement rings brand.

Key Takeaways

  • Whiteflash is truly the best place to come for a huge selection of American Gem Society Laboratories & Gemological Institute of America diamonds.
  • Their hearts and arrow diamonds are always beautifully cut, and their A Cut Above® collection is a testament to their mastery of the craft.
  • At Whiteflash, each diamond is unique, and its quality is examined and graded according to their independent in-house GIA Diamond Grading Reports.
  • Get peace of mind with Whiteflash’s one-year buyback and money-back guarantee.

Whiteflash an Overview

Welcome to Whiteflash review – I’m so excited that you’ve discovered this diamond mecca. This is one of the best places to come for a huge selection of American Gem Society Laboratories & Gemological Institute of America diamonds that have all been fully vetted with HD videos and are ready to be shipped!

When I started looking for my engagement ring, I was overwhelmed! But when I found WhiteFlash, I was so relieved. From their selection of stones and diamonds, their focus on quality, and their in-depth education and customer service, I knew I was in good hands. And I am so glad I made the choice I did!

WhiteFlash takes the guesswork out of choosing a diamond. Each and every diamond is carefully inspected for cut, clarity, color, and carat weight, allowing you to make an informed purchase.

Their diamonds also come complete with an evaluation by the American Gem Society (AGS). And if you are even uncertain about any aspect of diamond’s features, you can see it in stunning HD video or ask their GIA-certified graduate gemologists.

diamonds forming an ornament

The Whiteflash team doesn’t stop there. They provide a wide range of custom diamond designs, like the perfect hearts and arrows. Including the ability to rotate a diamond to select the ideal angles, the ideal shape, and the style of the diamond. Whether you are looking for something modern or traditional, simple or elaborate, they have something perfect for you.

Whether you’re ready to buy a diamond right away or just learning more here, nothing is more reassuring than knowing that you are buying from a shop that has been in business since 2000 and has a world-class reputation for quality, value, craftsmanship, and customer service. When you buy from Whiteflash, you are in extremely capable hands.

Furthermore, when you purchase a diamond from Whiteflash, you receive the utmost excellence in service. From the moment you begin your search to the moment you receive your diamond, you can trust that with every step you’re in the best hands. That’s why I know Whiteflash is the perfect choice for your diamond purchase.

Pros

  • Largest inventory of AGS ideal diamonds in the world.
  • Ethically-sourced finest diamonds
  • Get complimentary beautiful, professional photos of your purchase.
  • Idealscope and light performance images are available.

Cons

  • The inventory available in-house is restricted to round and princess cuts.
  • Extremely expensive according to some.

Quality

At Whiteflash, you can expect a level of quality that goes above and beyond most other diamond retailers. Their hearts and arrows are always beautifully cut, and their A Cut Above® collection is a testament to their mastery of the craft. One of the things that make Whiteflash stand out above the rest is its thorough selection process.

If a diamond doesn’t meet the strict criteria of its independent gemologists, it won’t make its way into the store. They always strive to select diamonds of the highest quality, with excellent cut, clarity, color, and carat. And if you aren’t sure what type of diamond you want, Whiteflash can customize your search to fit your exact needs.

Take their True Origin Report, for example – a unique feature that uses data from GIA Diamond Origin Reports to give you an in-depth perspective about the origin of the diamond you’re buying. This helps to ensure that you’re making an informed decision before committing to a purchase.

Whiteflash jewlry

Our Top-Rated Diamond Jewelry Store

James Allen jewelry and logo

James Allen

  • It has 600.000+ diamonds on offer
  • It takes customized jewelry orders
  • It offers a 360-degree online view of diamonds

Whiteflash also offers a lifetime trade-up policy, so you can upgrade your diamond down the line, should you decide to. They also come with a one-year money-back guarantee and complimentary appraisals and certificates, so you can rest assured that you are getting the real deal. From membership in the American Gem Society to the exclusive A Cut Above® collection and the superior diamond selection process, Whiteflash is your one-stop shop for beautiful diamonds of exceptional quality.

However, some say there is nothing special about the A Cut Above collection besides being a well-cut diamond, and it’s only a marketing gimmick. So, you shouldn’t be paying such a high price!

Diamond Selection and Design Process

Ah, selecting and designing diamond engagement rings – what a journey it is! When I went through the diamond selection and design process at Whiteflash surrounded by top quality diamonds, what an experience it was. Let me tell you about it.

Earrings in the box, flowers and diamonds

The journey began by working with an experienced diamond consultant at the Whiteflash showroom in Houston, Texas.

He made it really simple from the very start by listening closely to my preferences, explaining the four “C’s” of diamonds (Cut, Clarity, Color, Carat), and helping me find the perfect loose diamond to create the right diamond ring within the budget.

Once the selection was completed, it was time to start designing the engagement ring. The jewelry store offers its own Whiteflash in-house diamond collections that are utterly amazing. But me being me, I had to go with the custom design option. Working with my consultant, I communicated my vision and he expertly translated it into a design that was perfect in every way. With his help, I chose the metal and the setting, added inscriptions and had the whole thing ready to go within a few days. However, with James Allen, you have more options when choosing your setting.

Finally, when my new diamond was all set, I eagerly took it out for a spin, so to speak. Seeing how the diamond sparkled in the light took my breath away. Come to think of it, it still does – every day, when I look at my finger, I’m reminded all over again of that remarkable experience I had, the diamond selection and design process at Whiteflash.

Pricing

When I initially embarked on this journey of finding the perfect diamond, I had no clue about the different diamond grades, carat weights, and overall pricing of diamonds. I thought the price of diamonds depended simply on how big the diamond is. Boy, was I wrong!

I was initially amazed by the vast selection of shapes, colors, clarities, and carat weights of these diamonds.

Jewelry pieces by Whiteflash

However, I was perplexed by the prices. After looking into the details of each diamond – from the shape, cut, and clarity – the prices still seemed a bit high to me.

Was I being taken advantage of because I was a novice diamond shopper? Was I just not getting a good deal?

I agree with Whiteflash, each diamond is unique, and its quality is examined and graded according to their independent in-house GIA Diamond Grading Reports. This ensures that all diamonds they offer are ethically sourced and high-quality. But I still find it to be very expensive, and I feel James Allen is a better choice in terms of pricing. 

Customer Shopping Experience

Now, I want to share my customer shopping experience at Whiteflash. I used their Lifetime Tradeup so I could find the perfect piece of diamond jewelry or gift for someone special. I had the freedom of looking at not one but hundreds of options to make the selection.

rings offer in the store

The icing on the cake was the free worldwide shipping on top of the already competitive prices. I never once had to worry about any additional charges on top of what I had already paid.

But what really sold me on Whiteflash was their one-year buyback and money-back guarantee. I had an extra piece of mind that I’d be happy with my purchase and if not, I knew I could just get my money back.

It didn’t hurt that my purchase also came with a one-year service plan. It was an amazing bonus after I made my purchase because it meant I could have some peace of mind that my purchase would last for the long haul.

Overall, I feel Whiteflash is doing great, and I wouldn’t hesitate to recommend them to anyone looking for a great shopping experience with real peace of mind. 

Frequently Asked Questions

diamonds on the dark background

Now I will be answering the most frequently asked questions.

Is Whiteflash reputable?

Yes, without a doubt Whiteflash is regarded as one of the most reputable luxury brands in the industry. Their commitment to quality stones, service, and customer experience sets them apart from other jewelry retailers, and I’m proud to be a long standing customer.

Who owns Whiteflash diamonds?

Deborah Wexler owns Whiteflash, it was founded in 2000. Whiteflash has long been the go-to source for diamond aficionados and romantics alike. Specializing in quality diamonds offered directly to the public over the internet, Whiteflash has earned a stellar reputation for its dedication to customer satisfaction before, during, and after a sale.

How can I check my diamond quality online?

The easiest way to check your diamond quality online is to use a reliable grading laboratory. Diamonds are graded based on the 4C’s of diamond quality: Cut, Carat, Color, and Clarity. If you want to be sure you are buying a good quality diamond, a grading certificate from a respected lab is an excellent way to do that.

Our Recommended Diamond Jeweler

James Allen jewelry and logo

James Allen

  • It has 600.000+ diamonds on offer
  • It takes customized jewelry orders
  • It offers a 360-degree online view of diamonds

Conclusion

Given how satisfied I am with Whiteflash’s selection of wedding rings, bridal earrings, fine jewelry, and diamonds, I can confidently recommend it to anyone looking for a quality piece of jewelry. With its superior customer service, value, and attention to detail, Whiteflash can be a good choice for diamond and fine jewelry.

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