Zales Review | A Reliable Jeweler With Superior Customer Service

As a jewelry lover and enthusiast, I often find myself browsing the fantastic selection of pieces from Zales Jewelry. Whether looking for the perfect necklace for a special occasion or just a sparkling pick-me-up, Zales is my go-to place for beautiful, quality diamond jewelry. From classic designs to fun, trendy pieces, they never disappoint. 

Zales offers a wide variety of fine jewelry pieces, from classic styles to modern designs. Above all, they always have something for every occasion, from diamond engagement rings to diamond necklaces and earrings. So in this Zales review, I want to take a moment to discuss why I am a devoted patron of Zales and why their jewelry is so special to me.

Our Recommended Diamond Jeweler

James Allen jewelry and logo

James Allen

  • It has 600.000+ diamonds on offer
  • It takes customized jewelry orders
  • It offers a 360-degree online view of diamonds

Key Takeaway

  • Elegant diamond, gemstone, and fashion jewelry, coupled with extensive industry knowledge and remarkable customer service.
  • Zales offers a stunning selection of fine jewelry at unbeatable prices.
  • Wedding and engagement rings are crafted from both natural loose diamonds and laboratory-made diamonds.
  • Easy and hassle-free returns by post for online orders.
  • Variety of payment plans to suit your finances
  • Enjoy free shipping on all orders. No minimum purchase is required.

Zales Jewelry: Overview

As a little girl, I remember admiring the display windows of Zales jewelry stores, eagerly looking for the perfect jewelry piece for special occasions, and fantasizing about my very own Zales engagement ring, haha.

With a wide array of diamond earrings, engagement rings, statement necklaces, and other jewelry pieces, I knew I would always find something that perfectly matched my style.

Little did I know just how long Zales’ journey to becoming a premier jewelry retailer had been. The company was established in 1924, when Morris (M.B.), William, and Ben Lipshy opened the first Zales Jewelers retail store in Wichita Falls, Texas. Even back then, Zales was devoted to providing customers with high-quality customized diamond jewelry and appliances at the lowest prices. The store was known for pioneering the revolutionary credit plan of “a penny down and a dollar a week” on many of its products.

Woman with curly hair showing off her ring

Zales didn’t take long to become a much-loved chain in the southern U.S. By 1941; the jewelry company boasted 12 stores across Texas and Oklahoma. Since then, it has grown even further, boasting over 700 locations across North America and Puerto Rico. But many may not know that in 2014, Zales became part of a much bigger family—Signet Jewelers Inc.

Today, Zales continues to provide customers with a wonderful selection of fine diamond jewelry at excellent prices. From timeless classic pieces to modern designer jewelry, the company is the go-to destination for everyone – no matter what your budget is. Plus, it makes the shopping experience extra special with helpful and knowledgeable staff ready to assist customers with their individual needs.

That’s why, after all these years, Zales is still my preferred jewelry store. Whether it’s a statement earring for a special event or an engagement ring, I know I can count on Zales for precisely what I need. It’s no wonder the company has been around for over 90 years – and why it’s still going strong.


  • 30-day money-back guarantee
  • Free Shipping
  • Lifetime diamond commitment
  • Affordable credit options


  • Zales jewelry can be a bit pricey, especially if you’re looking for a high-end piece.


When it comes to jewelry, I want it to be special – something I can look down at and feel a spark of joy. Diamonds, for me, are that magical reminder of love, beauty, and unforgettable moments. For me, a diamond’s quality is paramount; that’s why Zales’ exceptional value and fine jewelry selection is always a good choice. While opting for a more exquisite diamond look, I always know I will be happy with the choice.

And, when it comes to bridal jewelry, Zales’ selection is so expansive that I never need to look anywhere else. With everything from simple gold rings to Vera Wang and Neil Lane’s exclusive diamond designs, they truly deserve the title ‘The Diamond Store.’ It’s hard not to find something you love there; they have everything – including unique pieces that no one else can get!

Plus, it’s always a relief to know I get quality I can trust when I shop with Zales. I know that their natural diamond selection is entirely conflict-free and ethically sourced, giving me peace of mind when I make my purchase. However, James Allen definitely has some of the better quality when it comes to everyday wear jewelry. According to Reddit, a popular forum, some people say Zales is overpriced for the quality you’re getting.

Zales jewelry on a woman with pink dress

Diamond Selection and Design Process

As a passionate diamond enthusiast, I am absolutely ecstatic to share my experience of finding the perfect diamond ring selection and design. I wanted an engagement ring with meaning, something extraordinary and special that truly encapsulated my sentiment and love. After careful consideration and research, I was able to find the perfect diamond engagement ring that was both unique and meaningful. I couldn’t be happier with my choice!

When selecting the style of diamond I wanted, Zales store had an impressive collection. From solitaire rings to HALOs and bridal sets, it was an incredible shopping experience. With so many styles to choose from, I had the opportunity to design my own engagement ring from a certified GIA diamond with exceptional cut quality and my preferred diamond grade.

After deciding on the overall style and size of the diamond ring, it was time to choose the shape and cut of the diamond. With a broad selection that ranged from Emerald cuts to other more exotic shapes, I was amazed to see the variety available, and each cut had its exceptional beauty and character. Each one sparkled in its own unique way, making it difficult to decide which one to go with.

The metal color of my ring setting was also an essential part of my diamond ring selection process. I could choose from white gold, yellow gold, rose gold, and even two-tone, all of which looked magnificent. After careful consideration, I decided on white gold, as I wanted my diamond ring to shine!

The customizing process of buying my own engagement ring was incredibly rewarding. I was able to add personal touches to make my ring unique. I added my initials to the inner band and inscribed my engravings on the metal. I couldn’t be happier with my choice of diamond and metal; I know I will treasure it forever.

Our Recommended Diamond Jeweler

James Allen jewelry and logo

James Allen

  • It has 600.000+ diamonds on offer
  • It takes customized jewelry orders
  • It offers a 360-degree online view of diamonds


As a jewelry enthusiast, I can truly appreciate a quality diamond sparkle, and Zales Jewelers has long been my first choice for a stunning array of gems. However, James Allen is simply astounding. 

If you’re looking to make a purchase spread over a few months, Zales also offers The Diamond Credit Card, with minimum payments required for each Credit Plan. Alternatively, you can take advantage of their Progressive Leasing scheme, which has a standard agreement that allows you up to 12 months to own your purchase.

This is something that I’ve taken advantage of on several occasions. And best of all, it’s just as easy as making a single payment in full.

But what if you’d like to buy right away with an installment payment option? Zales has also partnered with Affirm Loan Services to make your dream purchase come true. 

So whether you’re looking for something sparkling for special occasions or everyday jewelry, Zales Jewelers might be the right jeweler for you. 

Zales shop

Customer Service

As someone who loves jewelry, finding a reliable jeweler with superior customer service is a dream come true.

I recently visited Zales website to buy a diamond ring. Their attentive and knowledgeable customer support team instantly put me at ease and made me feel like I’ve been a loyal customer for years. From there, I learned that Zales provides free jewelry cleaning, just like my favorite, James Allen, and inspection anytime, which was a huge bonus!

The customer service didn’t stop there. Zales also offers diamond ring repair services for most styles. This impressive level of service is unmatched in my experience.

The icing on the cake was discovering that their Guest Services Contact Center is open seven days a week! With their convenient hours (Monday through Friday, 9 AM – 10 PM ET, Saturday, 10 AM – 10 PM ET, and Sunday, 12 AM – 9 PM ET), it’s easy to get in touch with a representative. Additionally, they offer a toll-free number (1-800-311-5393), so you never have to worry about long wait times or huge phone bills.

From visiting their online jewelry store to completing my purchase, Zales provided a pleasant experience. Their team is friendly, professional, and truly cares about their customers.

Zales silver and golden jewelry

Frequently Asked Questions

Now I will be answering the most frequently asked questions.

Is Zales low quality?

No. Zales jewelry is crafted with the utmost attention to detail and quality, so you can enjoy your jewelry for years to come.

Is Zales a reliable website?

Yes, Zales Corporation has earned a well-deserved reputation for being in the jewelry business for many years. Their jewelry is of exceptional quality, and their stores and website are incredibly reliable, providing customers with a great shopping experience.

Are all of Zales diamonds real?

Yes, the diamond quality speaks for itself. The truth is, all of Zales diamonds are real. They use the highest quality materials in their production process, and their customer service has ensured that each diamond meets the highest standards of beauty and brilliance. Plus, their diamonds come with a warranty and certification to prove it.

Is Zales jewelry overpriced?

No. Let me explain why. While Zales does offer a wide selection of high-end jewelry, their main strength lies in the fact that they have something for everyone – from luxury pieces to more affordable items. It means that no matter your budget, you can find something that you’ll love at Zales. On top of that, Zales also values fairness, which means that they provide customers with competitive prices across the board. This means that you always get a great deal at Zales, regardless of your budget.

Our Recommended Diamond Jeweler

James Allen jewelry and logo

James Allen

  • It has 600.000+ diamonds on offer
  • It takes customized jewelry orders
  • It offers a 360-degree online view of diamonds


After my experience with Zales, I felt satisfied and confident that I had made the right choice. The staff was kind and knowledgeable, providing great customer service as always! On the bright side, the prices and selection were perfect – the quality was unbeatable.

Most importantly, I left feeling happy that my particular piece of jewelry was as beautiful and meaningful as I had hoped. Zales has repeatedly proven that they are trustworthy and reliable jewelers, and I would recommend them to anyone seeking quality, value, and an overall excellent jewelry experience. I hope you found this Zales review helpful!

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